Remember, keep your eyes on the FRIES.
Huawei Mate 10 Pro Product Page
The product page for the Huawei Mate 10 Pro, featured here in both mobile and desktop format, was a collaborative effort between my Huawei creative team in the USA and our associated international creative agencies. It is composed of eight modules per key selling feature and one title module that introduces both the Huawei brand and it’s new flagship device (the Mate 10 Pro). Notice the tagline “WOW WAY”, catchy right? This phrase was crafted not only to serve as a memorable tagline but also as a pneumonic device to help our target audience learn how to pronounce “Huawei.” Yes, Huawei is pronounced similar to “Wow way”, and the Huawei Mate 10 Pro with it’s sleek ergonomic design, ai cameras, and high performing processing was enough to make anyone say “Wow!"